Wow! What a year it’s been! From May 2016 to April 2017 we’ve supported 12 local charities, raising over £1.3 million and smashing our initial £1 million target.

Our team members have dedicated a lot of time and effort to supporting their local communities and charities over the last 12 months. And, of course, they couldn’t have done it without you, our valued customers, so – THANK YOU!

From sponsored walks and body waxing to bake offs and raffles, they’ve found such innovative, fun ways to raise money while giving something back to the community in the process. And the money you’ve helped them raise is going to make a huge difference to the work these charities do.


How did we raise the money?

We’ve donated chocolate to soldiers in Afghanistan, have re-decorated local nurseries, taken part in sponsored bike rides and walks, gone head-to-head in charity football matches and have even sent Santa Claus to local children’s hospitals with lots of toys for Christmas!

Even though we could go on all day about the fabulous things our stores have done, we’ve narrowed it down to a couple of our favourites:

Deepdale store and the Alzheimer’s Society

Our Deepdale store in Preston took part in a dementia-friendly shopping event with their charity partner – the Alzheimer’s Society. They worked hard on a number of fundraising events, such as a bake sale, an Easter-themed raffle and even held an arts and crafts table for the little ones. And in order to support our customers who are living with dementia, they turned down their music and tannoy announcements to create a dementia-friendly environment.

Northfield store and the Christmas Child Shoebox Appeal

Last December, our Northfield store in Birmingham helped spread Christmas cheer by collecting gifts from team members and customers for a number of weeks. In total, they managed to collect a whopping 2,255 shoeboxes, which were jam-packed full of presents. These were sent to the Christmas Child Shoebox Appeal where they were given to children who are in need. An amazing effort from our customers and team members!

This charity year

Even though last year was bigger and better than ever, we’re not going to rest on our laurels. Instead, we’re challenging ourselves (and you) to make this charity year another record-breaking one.

Please keep an eye out on Facebook and Twitter to see who we’ll be supporting next year, and to find out how you can help us raise money for our local charities and communities.

Boscombe book sale

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