Along with your duvet, choosing the right pillow is crucial to ensure a comfortable night’s sleep. The right pillow for you will depend on a number of factors, including the level of support it provides for your head and neck. First, you’ll need to think about the position you usually sleep in to find out which level of support you need.

Sleeping positions and pillow firmness

Front sleepers – soft

If you sleep on your front, a softer pillow ensures the best support for your head and neck. A firmer pillow will tilt your spine backwards and may result in neck pain. To maintain the correct head and neck position, look for a softer pillow that’s not over-filled.

Back sleepers – medium

If you sleep on your back, a medium support pillow is recommended to keep the spine in alignment. A pillow that’s too firm can cause neck and shoulder pain for back sleepers.

Side sleepers – firm

People who prefer to sleep on their side benefit from more support to make sure the spine is aligned and to provide comfort for the neck and shoulders. A firmer pillow is recommended for side sleepers.


Filling materials

Natural fillings

A combination of feather and down gives an excellent balance of softness and support. Pillows with a higher percentage of feathers provide natural support due to their central quill. Down rich pillows are luxuriously soft. Down and feather pillows mould snugly round the head and shoulders. The soft-to-medium support that natural pillows provide makes them most suitable for front or back sleepers.

Synthetic fillings

Anti allergy pillows are an ideal breathable, safe option for allergy sufferers. They reduce sensitivity to dust mites and bacteria in most sleepers and are machine-washable, durable and excellent value for money.

Hollow fibre

Also ideal for allergy sufferers, hollow fibre pillows provide comfortable medium to firm support, making them perfect for back or side sleepers. Air is retained between the hollow fibres, which means they’re lightweight yet supportive. They are non-allergenic and being machine-washable they’re easy to care for, making them a highly practical option.

Memory Foam

Temperature sensitive memory foam pillows mould to the shape of your head and neck, providing excellent support and reducing pressure points. Memory foam pillows tend to be firmer and so are most suitable for those who sleep on their side. Although the memory foam itself can’t be washed, the covers can be sponge cleaned to keep them fresh.

Orthopaedic support pillows

Specialist orthopaedic pillows help to relieve neck and spine pressure.

V-shaped pillows

V-shaped pillows provide comfortable neck support and also give you extra support when sitting up in bed.

Body support pillows

Designed to help relieve neck and spine pressure and ideal for pregnant and nursing mothers, body support pillows are extra large, soft and supportive pillows. They also available in a V-shape to encourage a more comfortable posture when sleeping

Caring for your pillows

Airing your pillows regularly and plumping them up every morning after use is recommended to maintain their shape and comfort. They should also be washed regularly, according to the manufacturer’s washing instructions, to keep them clean and fresh and to eradicate the dust mites that can cause allergies.

Pillow protectors

To prolong the life of your pillow, it’s a good idea to use a pillow protector. These washable covers help to protect your pillow from soiling and you can even opt for an anti-allergy cover to keep dust mites at bay.

Keep or replace?

Pillows with a natural down or feather filling tend to last longer than synthetic pillows. However, pillows don’t usually last as long as duvets as over time your head will flatten the filling, reducing their comfort and the support they provide for your head and neck.

It’s recommended that you replace synthetic pillows at least every 12 months. Pillows with natural fillings and those made from memory foam and latex are more durable but you should consider replacing them every three years, so that they maintain their comfort and give you the support you need for a good night’s sleep.

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