Led by Alzheimer’s Society one of our Together for Families charity partners, Dementia Action Week is a national event running from the 17-23 May bringing people together to take action to improve the lives of people affected by dementia.

It’s the little wins that make a world of difference and this year we’re supporting Dementia Action Week by inviting our customers to become Dementia Friends in May by watching a short video.

What is Dementia Friends?

Dementia Friends gives people an understanding of dementia and encourages them to take the small actions that can make a real difference to people living with dementia in our communities.

Becoming a Dementia Friend simply means finding out more about how dementia affects a person – and then, armed with this understanding, doing small everyday things that help. For example, being patient in a shop queue, or spending time with someone you know who’s living with dementia. Every action counts, no matter how small.

How do I become a Dementia Friend?

“My ambition would be to see every single person in the United Kingdom become a Dementia Friend… Every little bit you learn about dementia is helping other people with dementia.” Jim is living with dementia.

Visit the Dementia Friends website and find details of how you can join over 3 million Dementia Friends in the UK who are helping people like Jim.

  1. Click here to go to the Dementia Friends website
  2. Enter your details
  3. Watch the 5 minute video
  4. Learn about the five things we think everyone should know about dementia
  5. Order your Dementia Friends badge

Congratulations you are now a Dementia Friend.

Where can I access support?

If you are worried about someone you know or need support yourself, you can call Alzheimer’s Society’s Dementia Connect support line on 0333 150 3456 to speak with their expert advisers.

Dementia Connect, Alzheimer’s Society’s personalised support service, means you’re only one click or call away from the dementia support you need.

It’s free, easy to access, and puts you in touch with the right support, from local help to phone and online advice. Helping make things easier.

You can find out more about the partnership between wilko and the Alzheimer’s Society and how we are helping our Together for Families partners here and donate to support them here.

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